Latest News: Posts Tagged ‘mara einstein’

“A marketing research program on steroids” MARA EINSTEIN author of BLACK OPS ADVERTISING on Facebook at CBC Business News

Monday, April 16th, 2018

Watch the full interviewhere.

“Charting the rise and rise of ‘sponsored content'” MARA EINSTEIN on ZDNet

Tuesday, August 9th, 2016

“In Black Ops Advertising, Mara Einstein… suggests a future in which
advertising increasingly subsumes all content. Everything will look
free, but hidden agendas, data collection and fakery will be everywhere.
This is the internet as con trick, where the natural human instinct to
share news and gossip is co-opted as low-cost marketing for brands and
others who do not fundamentally care about us except as sources of

To read more, visit ZDNet

“Don’t Burn the Books” MARA EINSTEIN in Philosophy Football

Tuesday, July 12th, 2016

“Mara Einstein’s Black Ops Advertising details the many ways in which corporate PR operations have sought to colonise social media.”

To read more, visit Philosophy Football

On Smashpipe, MARA EINSTEIN explains the pernicious rise of black ops advertising

Monday, March 21st, 2016

The race between advertisers and publishers centers on creating content that grabs our attention while hiding its corporate sales pitch. It is “black ops advertising,” and it is the purposeful masking of corporate bias by either the advertiser or the publisher so that we can’t discern the underlying perspective — is it an ad? Is it an article? Can it be both? Was the article I read this morning paid for by Apple? Was that BuzzFeed quiz a promotion? Is that post on Facebook “organic,” or did a marketer pay for me to see it?

To read the rest of the excerpt, visit Smashpipe.

Verified by MonsterInsights