Latest News: Posts Tagged ‘Liza Featherstone’

LIZA FEATHERSTONE on the birth of the focus group at Citations Needed

Monday, November 26th, 2018

Focus groups have long-been derided by the left, right, and center for watering down culture and reducing creative and political endeavors to dull, show-of-hand reductionism.

But what if focus groups – which first arose from socialist experiments in 1920s Vienna – are not inherently bad? What if they’ve simply been exploited by the capitalist class and could, potentially, have much to offer a left-wing, democratic vision of the world?.

Listen to the full interview here.

LIZA FEATHERSTONE on how focus groups are ruining politics on the Katie Halper Show

Monday, November 12th, 2018

Liza Featherstone talks to me and Gabe about focus groups and how they’re ruining politics. We discuss her latest book “Divining Desire: the Culture of Consultation,” her latest piece in The Baffler “Sorry to Bother You,” and the midterms.

Listen to the full interview here.

LIZA FEATHERSTONE on the culture of consultancy in the Baffler

Monday, November 12th, 2018

THE APARTMENT WAS in one of those large luxury apartment buildings, like dorms for young New Yorkers lucky enough to have the money to buy a real home but still lacking the inclination to do so. The property had several sprawling lounges, a weight room, and a doorman. A pets-inclusive happy hour was advertised in the elevator.

Read the full article here.

‘Mad Men’ & the Power Elites – LIZA FEATHERSTONE in conversation with Chris Hedges at RT

Monday, October 15th, 2018

Liza Featherstone in Divining Desire: Focus Groups & the Culture of Consultation shares with journalist Chris Hedges how advertising techniques developed by early Viennese intellectual elites were adapted and coopted by US elites to control politics, consumption and opinion.

Watch the full interview here.

LIZA FEATHERSTONE discusses the rise of the focus group at BackStory Radio

Thursday, September 27th, 2018

BackStory is a public radio program & podcast that brings historical perspective to the events happening around us today. On each show, renowned U.S. historians Ed Ayers, Peter Onuf, and Brian Balogh tear a topic from the headlines and plumb its historical depths. Over the course of the hour, they are joined by fellow historians, people in the news, and callers interested in exploring the roots of what’s going on today.

Watch the full interview here.

LIZA FEATHERSTONE on the history of the focus group at KPFA UpFront

Tuesday, September 11th, 2018

Liza Featherstone is a journalist and a contributing editor to The Nation, where she also writes the advice column “Asking for a Friend.” Her latest book is “Divining Desire: Focus Groups and the Culture of Consultation.”.

Listen to the full interview here.

LIZA FEATHERSTONE on the history of the focus group at Inc. Uncensored

Thursday, August 23rd, 2018

This week, Inc. editors and writers talk about how 20 small business owners who appeared on CNBC’s “The Profit” allege that Marcus Lemonis took advantage of some of the companies he’s claimed to save. The crew also talks about how an American paper straw company dealt with insane 5,000 percent growth. Lastly, author Liza Featherstone comes to the studio to talk about her book Diving Desire, which is about the history of the focus group and how it transformed from being a tool to determine what things people want to a way to sell us stuff we don’t need..

Listen to the full interview here.

LIZA FEATHERSTONE on Hillary Clinton’s faux feminism and the rise of the focus group at Bloggingheads

Tuesday, July 24th, 2018

Watch the full interview here.

“The focus group’s distrust of ordinary people, sketched so well in Featherstone’s book, goes some way toward explaining polling’s crisis of 2016 ” – DIVINING DESIRE reviewed in Public Books

Thursday, May 24th, 2018

What can we know of our fellow citizens? The question is at root philosophical or epistemological. In the peculiar climate fostered by the Trump regime, however—not to mention the recent Cambridge Analytica scandal—it has also become a political one. Everything from the trustworthiness of social scientific indicators to the facticity of the news media to the techniques by which candidates reach voters is now subject to suspicion. The means by which we know “the public” is, today, a central public debate.

Read the full review here.

The Birth of the Focus Group – read an extract from DIVINING DESIRE in Quirk’s Marketing Research Review

Wednesday, May 16th, 2018

Read the full extract here.

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