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Sep 17, 2020 04:00 PM Eastern Time (US and Canada)

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Manufacturing Consent One Chyron at a Time

Matt Taibbi’s Hate Inc. is a seething, if amusing, indictment of American political media in the Trump era. But, more importantly, it is a systemically-minded account of the actual sources of media debasement and the ways in which particular patterns of behavior are hardwired into the news.

Those unfamiliar with Taibbi’s past work in media criticism, invariably skewering, may get a misleading impression of the book’s content from both its title and cover. Subtitled “Why Today’s Media Makes Us Despise One Another” and featuring ominous profile shots of both Rachel Maddow and Sean Hannity, Hate Inc. at a casual glance looks like it might be yet another generic screed leveled against partisanship or lamenting the descent of the once-proud enterprise of journalism into adversarial virulence.

The American political class and its media proxies have been pumping out versions of this story for decades, bemoaning the sorry state of a politics where no one gets along, leaders won’t work together to find bipartisan “solutions” (which are generally just assumed to be centrist hobbyhorses like conquering the almighty deficit or gutting Social Security), and the discourse is confrontational rather than conciliatory.

That narrative has long been nestled in the public imagination as well, particularly among liberals, and ultimately became one of the defining impulses of the Obama era. Amid the rise of the Tea Party, Jon Stewart and Stephen Colbert famously held a kind of ironic opposition rally whose basic MO was to issue a giant plea for Americans to start using their indoor voices (the meanest, least conciliatory people imaginable would recapture the House of Representatives a few days later). During the Trump era, the popular front coalition of establishment liberals and so-called Never Trump conservatives has appealed in similar fashion to the idea of restoring sanity and friendly cooperation as a bulwark against the nasty extremes of both right and left.

In this all-too-popular conception of what ails American politics, the issue is mainly one of aesthetics and tone rather than substance, structure, or ideology. Vacuous shouting matches a la Eichenwald v. Carlson are source rather than symptom, and media rancor is largely about the moral decline of a once noble institution. Given the ubiquity of these narratives, we certainly do not need a further contribution to the tired “American politics are excessively partisan and the media is to blame” genre so beloved by centrists, nor another paint-by-the-numbers attempt to blame Fox News for Everything That’s Wrong With America.

Thankfully, Hate Inc. is neither. Instead, Taibbi offers us a necessary and timely update to the theories advanced by Noam Chomsky and Edward Herman in their landmark 1988 book Manufacturing Consent and a series of illustrative case studies drawing on his own frustrations with contemporary journalism. The basic thesis advanced by Chomsky and Herman was that management of public opinion in capitalist democracies rarely takes the form of overt propaganda or censorship, but is instead achieved through vigorous policing of what constitutes acceptable opinion such that, as Taibbi puts it, “the range of argument has been artificially narrowed long before you get to hear it.”

Read the full review here.

Making Money from Division

This might be called a business model, but not very convincingly. After all, left-wing magazines don’t make much money even in the worst years. (The Nation hosts, however incongruously, an annual cruise to help keep the lights on.) If their main aim was to make money fanning the flames of political division, they’d work elsewhere.

Matt Taibbi might say they’d find more lucrative work at MSNBC. In his biting new critique of partisan media, Hate Inc., he puts the progressive cable news channel in the same dishonorable category as Fox News. Despite their obvious political differences, he argues, both have made the news a consumer product designed “not just to make you mad, but keep you mad, whipped up in a state of devotional anger.”

Even if the information reported on MSNBC or Fox is factually correct, Taibbi says their work doesn’t amount to traditional journalism because their aim isn’t to inform viewers but to addict them — and addict them, particularly, to a narrative of permanent conflict where one side is always right and the other always wrong.

Read the full review here.

The Medium Is the Mistake

In the pattern Taibbi describes, this was a typical expression of the ethic that pervades the anti-Trump media. After all, what journalistic imperative requires a collective purpose of grouping or framing? The very idea of framing—like a TV producer’s “thematic” links from episode to episode—may be incompatible with saying what is both true and important. Unless you believe that reality writes its script according to themes and frames, the duty of an honest reporter is to shun precisely the fictive convenience provided by a frame. A journalistic outlet may have a predictable slant in spite of its attempts at impartiality, but it seems odd to wear the prejudice as a badge of honor.

Most days at the Times are felt to warrant (at a rough estimate) between four and six stories with Trump’s name in the headlines. The front page on October 15, for example, in addition to many stories on Syria and Turkey, carried an item on a “gruesome video” that was “played at a meeting of a pro-Trump group over the weekend.” To swell the chorus of follow-up stories on Syria and Turkey, the front section on October 19 added a full half-page exposition and analysis of Trump’s recent visit to Texas—a piece of ordinary political maneuvering that in another administration might have rated six inches or maybe none. All this keeps the pot boiling. We can’t take our eyes off Trump, and besides, the stories are good for business; subscription numbers are going up, and readers feel a mild glow of validation from the energy of disapproval. We can hate Trump with a semi-civilized smirk.

Read the full review here.

Interview With Matt Taibbi, Rolling Stone Reporter And Author Of HATE INC.

For this week’s episode, Rania Khalek and Kevin Gosztola interviewed Matt Taibbi, a Rolling Stone reporter and author of the recently released book, Hate Inc: Why Today’s Media Makes Us Despise One Another.

Taibbi is also a host of the new hit podcast from Rolling Stone called “Useful Idiots.” He co-hosts the show with Katie Halper, and it often has more listeners (per week) than “Pod Save America.”

He starts by describing some of his experience in journalism and what led him to write this insightful and enjoyable polemic about the media.

Taibbi agrees that cable news is terribly grating on our nerves, and he talks about why that’s the case. He also describes how the media sells us an identity.

Later in the show, we discuss what happens when media elites decide someone is or should be viewed as a pariah (like Tulsi Gabbard). We speculate on how Democratic presidential candidate Elizabeth Warren might do against President Donald Trump.

And Taibbi shares his opinion on the media’s lack of solidarity with WikiLeaks founder Julian Assange, who is the first journalist to be charged with violating the Espionage Act.

Listen to the show here.

An excerpt of Hate Inc. in A Public Seminar

Commercial media has always been sensationalistic. We were never not encouraged to aim content at your outrage center. We were always eyeball-hunting.

I know this because I was hired to do this work, over and over. My commercial niche, in fact, was the vitriolic essay that got people spitting mad, or poked fun at someone audiences hated.

I was the Triumph the Insult Comic Dog of journalism. I actually won the National Magazine Award for commentary, the highest award you can get in the magazine business, for a Rolling Stone article about Mike Huckabee called “My Favorite Nut Job” that called the Arkansas governor a “Christian goofball of the highest order” who resembled an “oversized Muppet.” There is and was great demand in the business for “takedown artists,” provided you’re taking down the right people.

Read the full excerpt here.

The New York Times features Matt Taibbi’s Hate Inc. in their new and noteworthy books column

HATE INC.: Why Today’s Media Makes Us Despise One Another, by Matt Taibbi. (OR Books, $24.95.) In a smart and scathing freewheeling analysis, the Rolling Stone journalist analyzes political campaign coverage and other media powder kegs.

Read the full column here.

Matt Taibbi: There is no such thing as unbiased media

Journalist Matt Taibbi describes his latest book and how it relates to the developing impeachment scandal.

Watch the full clip here.