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Independent Publisher names OR Books an Indie Groundbreaking Publisher in IP feature

Thursday, July 22nd, 2010

How did Robinson and co-founder John Oakes do it? By breaking all the rules of publishing, that’s how. OR Books is recognizing that the bookselling world has changed, and they are changing the way they do book business accordingly.

Utilizing print-on-demand technology and offering ebooks direct to the customer from their website allows them to opt out of an outdated distribution model. They are able to bypass the steep discounts that put publishers at a huge disadvantage, and avoid the return of unsold inventory — which can lead to pulped books — a complete waste of paper and energy used for shipping back and forth. This new system allows a rapid publishing turnaround and brings relevant books to the public and help them explore the issues of the day. And because Robinson and Oakes publish very selectively, they avoid adding to the glut of titles flooding the marketplace.

Read more at Independent Publisher

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