Watch the full interviewhere.
Latest News: Posts Tagged ‘black ops’
“A marketing research program on steroids” MARA EINSTEIN author of BLACK OPS ADVERTISING on Facebook at CBC Business News
Monday, April 16th, 2018“It’s not just Facebook’s Russian ads: Hidden advertising is pervasive and growing.” MARA EINSTEIN at Salon
Wednesday, November 29th, 2017Read here.
MARA EINSTEIN appears on Rising Up With Sonali, discussing BLACK OPS ADVERTISING, “fake news,” and Facebook’s role in the outcome of the election
Monday, September 25th, 2017Listen here.
Clickbait headlines and BLACK OPS ADVERTISING at Huffington Post
Tuesday, July 11th, 2017Read it here.
Rising Up with Sonali interviews Mara Einstein about BLACK OPS ADVERTISING
Thursday, September 22nd, 2016A discussion with Mara Einstein, author of Black Ops Advertising, about the new wave of hidden advertising.
“Now, in the new and unregulated world of the Internet, ads are increasingly becoming less visible and companies are blurring the lines between content and advertising so much so that corporations looking to sell products are simply creating their own content. If that content is compelling enough, we consume it, we share it, and we may buy products based on our exposure.”
The full interview can be found on Rising Up with Sonali here.
“It is becoming harder and harder to tell what is content and what is advertising” MARA EINSTEIN on ShadowProof
Monday, August 29th, 2016“We seem to be well on our way to an advertising-augmented world, where our relationships are monetized and where news is not just entertainment but also full-blown corporate puffery.”
To hear more, visit ShadowProof.
“Scorching Summer Read” MARA EINSTEIN in Morning Star
Tuesday, August 16th, 2016“Mara Einstein’s Black Ops Advertising details the many ways in which corporate PR operations have sought to colonise social media.”
To hear more, visit Morning Star Online.
On Smashpipe, MARA EINSTEIN explains the pernicious rise of black ops advertising
Monday, March 21st, 2016The race between advertisers and publishers centers on creating content that grabs our attention while hiding its corporate sales pitch. It is “black ops advertising,” and it is the purposeful masking of corporate bias by either the advertiser or the publisher so that we can’t discern the underlying perspective — is it an ad? Is it an article? Can it be both? Was the article I read this morning paid for by Apple? Was that BuzzFeed quiz a promotion? Is that post on Facebook “organic,” or did a marketer pay for me to see it?
To read the rest of the excerpt, visit Smashpipe.
