“Our model of selling direct works best where we can identify communities that will be interested in a particular book we’re publishing,” says Robinson.

“Increasingly,” he continues, “as we build our customer database, we are transitioning from trying to find an audience for our books — which conventional publishers regard as their primary responsibility — to trying to find books for our audience, which, in my opinion, will be the approach of publishers in the future … the modern, forward-looking ones.”

Finding it “odd that publishers generally say their first obligation is to their authors, rather than their readers,” Robinson instead follows a consumer-first approach.

Read the full piece at PYMNTS.com.