Even for Carl Cederström and André Spicer, professors at leading business schools, their resolution for 2016 was remarkably ambitious. They set out “to understand why people would be spending their lives trying to become better, faster, stronger” – that is, to understand why people make resolutions at all. The resulting book’s twelve chapters correspond to twelve months of self-optimization testing. Each has a set theme: productivity, the body, the brain, relationships, spirituality, sex, pleasure, creativity, money, morality, attention and meaning.”

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