“Those of us using social-media sites such as Facebook and Twitter will notice the increasing extent of advertising and how intrusive the adverts can be. Adverts are, of course, a lucrative income stream for social-media corporations given the extent of their global reach to consumers and the ease with which adverts can be produced.

“The development of digital advertising is the subject of Mara Einstein’s book Black Ops Advertising. Her focus is not, however, on traditional adverts where the content, brand and manufacturer details are obvious. Instead, the book is a fascinating and revelatory critique of the ways in which digital adverts increasingly masquerade as news items, quizzes, ‘guess-what-happened-next’ videos, or lifestyle advice.”

Read the full review on Counterfire here.

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