Micah’s incisive new book The Big Disconnect: Why the Internet Hasn’t Transformed Politics (Yet) should be read by every nonprofit fundraiser and cause marketer – because the principles it describes for public policy and politics are nearly the same as the ones that govern charitable fundraising. It’s an important warning to all digital organizers, marketers and fundraisers. You can (and will) wear out your welcome quickly. Real engagement is not easy, and doesn’t always align with fundraising or a one-time push for virality (see Kony 2012). Organizations need to be nourished – and truly organized – over time (see Organizing for America, post elections). A big email list is no substitute for impact.

To read the rest of the article, visit Forbes

Verified by MonsterInsights