The debate over – whether the Net is good or bad for us fills both the airwaves and blogosphere. But for Rushkoff, the real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,” explains Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.”

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