“Companies seem to become more obsessed with talking about innovation as they become less and less innovative. Today, the phrase “radical innovation” has become popular in contrast with incremental innovation. It describes some absurdly innovative idea that’s challenging for people to understand—if the idea were easily comprehensible it would hardly be radically innovative.

The real conundrum is how to “engineer radical innovation,” as a recent Harvard Business Review article put it. There used to be an answer to that question and it was Bell Labs.”

Read the full article at Quartz.