One of Britain’s leading sporting activists has called on the International Olympic Committee to give ordinary fans the opportunity to see superstars such as Usain Bolt at affordable prices.

Mark Perryman, who helped transform the image and culture of the England Football Supporters Club, said British sports fans had missed out on seeing their sporting heroes live at the London Games because of “the ongoing IOC vanity project” and the organisers’ policy of high prices for blue riband events such as the 100m.

With less than two weeks to go until the Games begin, Locog, the organising committee, still has tickets available for some of the best athletics and cycling events such as the men’s 4x100m relay and the individual pursuits. However, with the cheapest seats priced at around £700 each and packages costing thousands, many remain unsold. Tickets to the opening ceremony are also available for up to £2,012 each.

Read the full article in The Observer.