On Tuesday, June 21, the latest in the Digital Book World/Publishers Weekly Webcast series featured a discussion about e-book distribution for small publishers. The panelists were John Oakes, cofounder of the digital-first startup OR Books; Tom Woll, president of Cross River Publishing Consultants, Inc.; and Adam Salomone, associate publisher of The Harvard Common Press. Matthew Mullin of DBW moderated.

The first part of the discussion was about digitization, and Salomone started by recommending a conversion partner for small publishers when developing digital content. Salomone explained that your partner should be familiar with your product. At Harvard Common Press, for example, cookbooks are its primary titles, so they chose a partner that was familiar with digitizing cookbooks. Salomone continued by saying that it’s crucial for small publishers to ask their conversion partner for conversion samples, and that to expect at least two back-and-forths and a four week timeline for the process.

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